Articles

Consumers use all their senses when choosing products on a store shelf. At the same time, it has been proven that more than 45% of people are kinesthetic, that is, they better perceive information from touching objects, therefore, in the struggle for the attention of customers, the tactile attractiveness of packaging plays a decisive role. The addition of sensory coatings to the structure of flexible packaging makes the potential buyer unconsciously want to pick up the product, after which it usually ends up straight into the basket. Special tactile varnishes add different types of sensory sensations to flexible packaging, through which the manufacturer reflects the important characteristics of the product.

Major global brands have long understood the value of packaging in product promotion. It is difficult to attract a potential buyer only by the look and bright colors, therefore, the post-printing processing of polymer films is becoming more and more popular, which makes it possible to give new effects to future packaging. One of the types of such processing is varnishing, during which a layer of varnish is applied to the polymer film. Varnish gives the surface some unusual properties.

According to statistics, a buyer spends only three seconds to select a product on store shelves. It is during this time that a person is able to evaluate all the proposed packages and choose exactly the one that, for some reason, stands out from the rest. This is one of the key reasons why product manufacturers are so keen on finding interesting catchy packaging concepts. With the development of methods and technologies for applying film coatings, it became possible to create three-dimensional images and elements on flexible packaging due to the holographic effect.

As the latest research by marketers show, a potential buyer perceives a product with the help of all senses: approximately 80% of perception is accounted for by sight, another 15% by hearing, 3% by touch, 1% by smell and taste. Since any product in the modern world is placed in packaging for sale, new methods of neuromarketing are emerging. They influence the psychology of the buyer and create an invisible thread between the seller and the final consumer.

The concept “Cradle to Cradle”, proposed in 2002, is the idea of ​​a closed cycle production. It is based on principles inherited from nature:

• Everything is a resource for something else. Human-made products can be returned to the biological environment as nutrients or reused to create new products.
• Design and products must be appropriate to local conditions, and materials used must not be allowed to enter foreign environments.
• Use of clean renewable energy.

The C2C concept is designed to minimize human damage to the environment through cyclical rather than linear production. The latter leads to a large amount of waste.
NTL Upakovka adheres to the global C2C concept, develops and implements new technologies in the field of packaging materials, meeting the principles of closed-loop production.

Food industry enterprises, as well as retail outlets that sell food products, for obvious reasons are economically interested in prolonged shelf life of products. Packaging research plays a key role in this matter.
Existing methods are aimed at stopping biochemical processes that lead to food spoilage, but they have their drawbacks. In particular, the evacuation method, which is widely used in our country, consists in placing fresh food in packaging made of a multilayer barrier film and creating an airless environment inside. However, this method has certain disadvantages. For example, interaction with packaging material leads to product deformation, juicing and aging. Anaerobic bacteria continue to multiply in vacuum, which can contaminate products prior to packaging.
Life technology was formed as an alternative to evacuation. It consists in modifying the gas environment inside the barrier packaging with a food product.